Cashback Platforms: Do you know them?

A new purchasing model that has been gaining more and more ground here in Brazil is cashback.

What is cashback?

Cashback (“money back” in free translation) has a very simple concept: the consumer makes their purchases and receives back part of the amount spent.

The percentages available for cashback usually vary greatly from one platform to another. The most common percentages are 5%, 10% and 15%.

This means that, depending on the purchase value, the financial return can be very advantageous for the consumer.

How does cashback work?

After you make your purchase, the company carries out the cashback, giving you back a percentage of the amount you paid for the product.

For example: when purchasing a microwave worth R$ 700 and the platform offers cashback of the value, the microwave comes out to R$ 560, guaranteeing the customer R$ 140 back.

In this way, by obtaining this “discount”, the consumer is able to buy what you want while spending lessThis was one of the points that popularized this purchasing model here in Brazil.

What are the main cashback platforms in Brazil?

As already said here, cashback platforms are becoming increasingly common. Below, We list the 3 main companies that offer this service here in Brazil. They are:

Love Digital

In addition to offering one of the cashbacks best known in Brazil, Ame is also an exclusive digital wallet for its users.

When making purchases at Ame Cashback partner stores, such as Submarine and Americanas, the consumer receives part of the amount used in the purchase back directly into their Ame account.

This way, the customer can use the amount received as credit for future purchases, with service partners and even transfer it to other Ame accounts.

For purchases made online, the client receive yours cashback within 30 days of receiving your product.

For purchases made directly in physical stores, access to the benefit is even faster, becoming available in 7 days.

Meliuz

Another cashback platform which has become increasingly popular here in Brazil it's Méliuz.

Present on the market since 2011, in addition to offering cashback, the company also offers discounts in online stores and in various physical establishments, such as pharmacies and supermarkets.

In addition, the ease of redeeming cashback is another point that catches the consumer's attention: the amount is redeemed via bank transfer.

When accumulating R$ 20 in the statement, the user can now enter their bank details to receive the amount directly into their checking or savings account.

In addition to discounts, another positive point of the application is that it has a Google Chrome extension, especially for those who like to make their purchases on the computer.

PicPay

In addition to being a digital wallet and an application focused on payments and money transfers, PicPay also offers cashbacks for its users through specific promotions for users.

The amounts returned through cashback can be used to pay other users, partner establishments, services and games from PicPay Store.

One of the main advantages of the platform is to have one of the the most attractive cashback percentages on the market. Furthermore, unlike other platforms, the return of money happens more quickly.

Is cashback a really safe option?

Despite having shown itself to be a safe form of consumption and is an option used by many companies here in Brazil, like any financial transaction, research is always a good idea.

Therefore, to ensure you can make your purchases safely, choose the companies listed in this text, as they are well-established in the market.

Another point that should receive attention is how the consumer manages their expenses.

Points to consider when cashback

As much as the modality attracts a lot of attention, it is necessary to pay attention to some points. As mentioned previously here, one of the main objectives of this program is to encourage the user to consume more.

Therefore, it is necessary to evaluate whether the purchase is really necessary, or whether you are not just buying on impulse.

Through this brief assessment, you will be able to have greater control over your purchases and your finances, avoiding falling into the trap of buying things you don't even need.

When cashback is a good option

Cashback It is a great option for those who already want to make the purchase anyway.

Through this opportunity, the consumer buys what they want and still gets part of the money spent back.

When cashback is not a good option

Now, for cases where the consumer does not have the intention – or even the need – to make the purchase, but wants to buy just for the advantage of having the cashback.

This can be a big problem for those who don't have much control over their finances.

Another case to pay attention to is when the price of a certain product in an establishment that offers cashback is much higher than in a place that does not offer this advantage.

That way, the cashback value probably doesn't make up the difference.

Conclusion

You can see that cashback is a modality that can be very advantageous for the consumer. I bet you know someone who has already used – and approved of – the service.

But, despite the various positive points presented throughout the text, the cashback must also be treated with care.

This way, you don't compromise your budget on unnecessary purchases.