Purple credit card: what it is and how it works

The idea of a digital bank, without physical branches and free of bureaucracy, seemed impossible a few years ago, right? A pioneer among digital banks, the purple credit cardNubank arrived, changing everything and transforming the way our society views banks and financial institutions, and how we deal with money and finances.

What is Nubank?

In a world where routines are increasingly fast-paced, no one has time to waste time in bank lines resolving outstanding issues and dealing with countless financial bureaucracies. Nubank was born from this need!

Created in 2013, Nubank emerged with a mission: to revolutionize the financial market and change the concept of banking as we know it, full of processes that no longer fit into today's routine.

Currently, Nubank is the largest independent digital bank in the world, with more than 30 million customers, and has opened the doors for many other digital banks that have emerged since, such as Banco Inter, Neon, and C6 Bank.

How does the Nubank credit card work?

Free from any annual fees or other maintenance fees common at traditional banks and financial institutions, the Nubank credit card offers complete autonomy, allowing you to control your spending in real time, pay installments in advance...

Nubank can also be controlled directly through the app. You can also:

– contact the team;
– change the invoice due date;
– request a limit increase.

All this in the palm of your hand, wherever you are, through the app, and without those surprise fees that many other cards have.

Nubank Products

In addition to the purple credit card, Today, Nubank offers a range of products and services to meet the most diverse needs of its customers. Let's talk a little about its main products:

Digital account

Besides being 100% free, when you choose to use NuConta, you'll be free from maintenance fees, have unlimited transfers, and still guarantee a higher return than savings!

All money deposited into your NuConta earns daily interest, and this income can be tracked quickly and easily directly through the app. You can also see an estimate of how much income you should expect to earn in the coming months.

Nubank Rewards

The benefits program with points that never expire. Through it, you can accumulate and use your points to secure perks and discounts on services you use every day. It's perks like these that make all the difference!

Debit Function

Available to customers who have a NuConta, with the debit function it is possible to make purchases and withdrawals at ATMs

The advantages of the famous purple credit card

If you think that being fee-free is Nubank's main – and biggest – benefit, I have a feeling you'll be surprised if you keep reading this text!

Besides the absence of annual fees or other charges—which is already a huge draw—a notable differentiator is the relationship Nubank has with its customers. Credit card users can quickly and easily track their spending and transactions in real time.

International card

A card with all these benefits and that is accepted in millions of establishments around the world!

Virtual card

In addition to providing a physical card, Nubank customers also have access to a virtual card, ideal for online purchases on a wide range of websites and services with greater agility and convenience.

Custom application

Just because it's technological doesn't mean it has to be complicated, right? With this in mind, the Nubank app was designed and fully engineered to meet all of its customers' needs. This way, you have access to and control over your credit card and almost your entire financial life in a transparent and straightforward manner.

Nubank Rewards

Nubank Rewards is Nubank's official rewards program. Through it, customers can enjoy perks when using their card. For every R$1 spent, you earn 1 point.

And the best part: these points never expire! You can use them to reduce your bill for restaurants and partner services like Uber and iFood.

Nubank Ultraviolet

Recently launched, Nubank Ultravioleta is Nubank's newest offering to meet the needs of a premium market.

With a unique metal design, one of the main features of Ultravioleta is the 1% cashback feature on all credit purchases. This cashback is instant, and if not used, the amount increases by 200% of the CDI rate.

As it is a segment aimed at premium customers, to have access to Nubank Ultravioleta at no cost, the customer must have an average monthly spend of at least R$1,000 in transactions on the card statement, or R$1,500,000 saved in Nubank.

But customers who do not fit into these categories can also secure their Ultraviolet card by paying a monthly fee of R$ 49.00.

Conclusion

When we talk about banks and financial institutions, one thing is certain: Nubank made history! And the trend is that, little by little, the old ways of managing your money will become obsolete and fall behind, losing ground to new technologies and new ways of investing.

And only a card that can adapt to new purchasing models can keep up with these changes without leaving customers high and dry. After all, the purple card is here to stay!