Phrases for Promotion: More than 25 Ideas to Put into Practice

With the right promotional slogans, you can attract customers and increase your sales!

Marketing is key in any business. It's how you present your product or brand to consumers.

Besides its role in presenting, it can attract and convert potential clients. 

There are some tools that are essential when promoting a product, one of which is images. 

Humans are easily drawn to what they see, as they are extremely visual. It is believed that over 80% of all information reaching the brain through external channels is obtained visually.

It's no coincidence that they say a picture is worth a thousand words.

However, this image can be accompanied by a catchy phrase that will make all the difference in your sales strategies.

With just one sentence, you can attract thousands of customers, so in today's text you will find some perfect phrases to promote your product or business.

Don't miss it! 

What should not be missing from promotional slogans?

You already have that awesome photo to promote your product, right? 

However, that catchy phrase is still missing to complete their marketing strategy.

In a promotional statement, you need to be as objective as possible, but also persuasive and convincing.

To do this, you can adopt some strategies that will make your measurement more efficient. 

For example, in Content Marketing – a Digital Marketing strategy – we use mental triggers to encourage people to react.

In short, there are several examples of mental triggers that can be used as a basis for you to develop your promotional phrase.

However, it's important to choose what best aligns with your strategy, objective, brand, and product.

Relax! In the following lines, we'll be more practical. Check out some examples below of mental triggers that will act on your client's mind and lead them to make the decision you want.

1. Scarcity mental trigger

This trigger is very popular and commonly used in sales strategies and in the promotion of products and services. 

In this alternative, you should instill a sense of loss in the potential client. 

If I don't buy this product now, I'll miss out on the promotion!

I need to buy this cream soon, as these are the last units. 

Registration for this course closes at midnight, I need to register soon!

When consumers feel they are going to lose out on the product, they end up making the purchase right away.

See the first 5 below. phrases for advertising that you can use. 

1. We only have 10 units left before our stock runs out! Don't miss this opportunity!
2. Promotion valid for the first 10 customers who register!
3. Hurry! These are the last units!
4. Limited spots available!
5. The first 20 people to register will win a free mentorship!

You can adapt the sentences to your own reality; they are just examples to help you broaden your perspective a little.

It's very important that you be realistic and truthful when using this strategy. 

Saying that the promotion only lasts until midnight and then spending several days in a row sending emails and messages to customers saying that the promotion has been extended will ultimately cause you to lose credibility and will not be effective in the future.

If the promotion lasts until midnight, end it at midnight! If you deem it necessary, create a new promotion next week or next month.

2. Mental trigger of urgency

This trigger is also very popular and similar to the scarcity mental trigger. 

Humans, especially Brazilians, have a habit of leaving everything to the last minute. To solve the problem, you can use the mental trigger of urgency in your... promotional phrases.

This trigger can spark immediate action. See 5 more examples below. 

1. Our promotion only lasts until 10:00 AM tomorrow.
2. Today only! Buy 2 and get the third item with a 20% discount!
3. This price is only valid until 7 PM.
4. Limited time discount!
5. We'll only be open until the afternoon! Take advantage of the promotion!

It's very important to use expressions that demonstrate urgency and brevity; you can even use the mental trigger of scarcity and urgency in a single sentence, for example!

• Only 10 units left! Hurry, our stock will be gone in less than 2 hours!

3. The mental trigger of social proof

Using this trigger in your phrases for advertisingYou can accelerate your sales by leveraging the influence of those who already use the product. 

Human beings have a natural need to belong, that is, to be accepted or to get along well in groups. They want to be part of a group, a community, a family.

In sales, if everyone is using it or if so-and-so is using it, it means it's good, so I want it too; I also want to belong to the group of top hairdressers who use this product, for example.

If the best digital influencers use this camera, I want to use it too! [He wants to be part of the group that uses this camera]

Did you understand the logic of the social proof trigger? No? See 5 more examples below.

1. This shampoo is a favorite among hairdressers.
2. 9 out of 10 dentists recommend it (you know this one).
3. Use a customer testimonial.
4. Show the page of the best-selling product (success stories).
5. Approved by 99.91% of students.

Customer reviews and ratings also serve to show people that they need to use your product to be part of a group. 

4. The WHY mental trigger

This trigger stimulates the brain and activates positive emotions. In it, you must give reasons for doing or not doing something.

In an advertising campaign, it can be used in different ways to show potential customers why they should buy your product or service, how it can be useful, and how it can solve their problem.

However, in a promotional sentence, it can be used objectively. See below for 5 more examples of phrases for advertising using the mental trigger "Why".

1. Why put off until tomorrow the açaí you can eat? (phrase used by some açaí brands)
2. This is why you shouldn't travel and leave your pet alone! (can be used by pet hotels or pet sitters)
3. 5 reasons to hire a Personal Organizer!
4. Replace your old mattress with a new one for this reason!
5. Don't buy anything at Black FridayScroll to the side and see why! (Please inform the store that there will be great promotions after Black Friday)

As you can see, the following phrases are great for use in Instagram strategies, for example, in carousels.

That's because it's necessary to give the customer more information. 

Phrases for advertising: how to grab the customer's attention?

There are different ways to get someone's attention, and you can do it with just a few words. 

When we promote a product on social media, we need to grab the potential customer's attention in just a few seconds. 

In addition to an eye-catching image, a concise phrase fulfills this role very well.

It's important to pique the reader's curiosity and show in just a few seconds how your product or service can solve their problem.

If you can't get him to buy on the first try, you should direct him to other content that teaches and educates him. 

In many cases, the person doesn't even know they have a problem or need the service; your role is to show them the problem and present the solution: your service or product.

Before learning more about advertising slogans, note the important characteristics below that should be considered when creating a slogan to promote a product or service.

• Be quick and to the point;
• Be creative and persuasive;
• Add a touch of humor;
• Be truthful;
• Think about the needs of your audience;
• Know your product and service well;
• Discover the benefits of your product and service;
• Make the reader feel special;
• Know your target audience.

 More examples of phrases for advertising

It's important to remember that these are just examples; you should adapt them to your niche, product, service, or clientele.  

1. Buy our styling machine today and save over 30%.
2. I also suffered from constipation, but now my bowels function like clockwork. Find out what I used!
3. Discover the sales strategy used by over 70% real estate agents.
4. This is your last chance to travel cheaply this year! Book our travel package before sales close.
5. Do not hire our services if you do not want clients in your office every day.
6. If you're tired of wasting money on anti-aging creams, you'll love our product.
7. It's impossible not to save money with our offers! Visit our website and check out the products on sale.
8. I gained 2 hours of my day with a simple change!
9. You've learned everything wrong about eyebrow design. In our e-book, we teach you the right way!
10. Invite 10 friends and win a prize!
11. From the third item onwards, the price is wholesale. Call your friends to split the cost!

Conclusion

Did you enjoy learning about our examples of promotional phrases? 

Certainly, with a little creativity, you can adapt them to your business.

Furthermore, they will motivate and inspire you to create your own phrases and make them go viral! 

If you need more inspirational quotes, you can find many interesting options on Google, as well as tips to boost your sales.

Be sure to research and apply this to your business to attract loyal customers.