Subscription housing: have you heard of this type of rental?
Subscription housing is gradually changing the rental market. Read the article to learn more.
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Subscription services have gained a lot of ground in the Brazilian market and are even one of the business trends for 2022.
Nowadays, you can purchase many services and products through subscriptions. People choose this contracting model because it is more practical and beneficial.
With the housing by subscription It's no different, more and more people are becoming followers of this concept, but have you heard about it?
If you still don't know what it is and how it works, don't worry! Read on to find out more.
See our index below:
- What is subscription housing and how does it work?
- Benefits.
- Where to find?
- Conclusion.
What is subscription housing and how does it work?

THE housing by subscription It serves a specific audience very well: people looking for short-term housing and who do not need to face bureaucracy when renting or changing properties.
With this new rental option, the customer chooses the desired property and signs a contract for as long as they want. There is no need for a guarantor or proof of income.
In addition, the rent includes the cost of other services, for example, water, internet, electricity, and in some cases, even breakfast is included in the subscription.
This rental model works like a subscription to other services; the contractor chooses where they want to live and can opt for a weekend or subscriptions that last from 24 to 36 months.
After this period, the service can be canceled or renewed according to the subscriber's needs. In fact, it is also possible to change properties easily.
The process is completed online, and payment can even be made online. The payment method depends on the company, but they generally accept credit cards, debit cards, or bank slips.
What are the benefits of subscription housing?
One of the main benefits of this rental model is the reduction of bureaucracy. The ease and simplicity of renting or moving from a property is leading many people to subscribe to this service model.
However, the benefits don't stop there, among the trends of work of the future is the remote model, hybrid work and digital nomads, both do not require the employee to be present in the office.
Many companies have started hiring people from far away, but in some cases it is still necessary for them to go to the office for a period of time or another, so being able to rent an apartment, for example, for a weekend, is great!
Other than that, even if you find a subscription with prices equal to traditional rentals, you still save money, because in housing by subscription, the price already includes Wi-Fi, electricity, water, maintenance service, cleaning, etc.
The properties come already furnished and decorated, so you don't have to worry about a thing.
Another advantage worth highlighting is the fact that the customer can do everything digitally, that is, online and from anywhere.
Even though it's very advantageous, it's important to evaluate whether the included services will be useful to you during your time in the house. If you won't use them, it's best to opt for a more affordable property.
Where can I find subscription housing?

Currently, there are three leading companies in the sector: Nomah, Casai and Housi, some of the most important and well-known in Brazil.
Learn a little more about each of them below.
Nomah
Here in Brazil, Nomah only serves certain areas of São Paulo. You can find housing in neighborhoods such as:
- Bras;
- Brooklyn;
- Consolation;
- Paulista Garden;
- Freedom;
- Light;
- Moema.
The subscription includes electricity, water, internet, rent, property tax, and condo fees in a single payment. Rent can be paid with credit or bank slips. The contract is flexible, allowing you to decide how long you want to stay in the apartment and can move whenever you want.
Nomah does not offer breakfast, but offers discount coupons through partner apps, such as Epadoca.
On the startup's website you can ask any questions you may have about the service. housing by subscription that it offers and even reserve your apartment.
Marry
Casai is a Mexican startup recently launched in Brazil. It offers smart apartment rentals via subscription.
It offers apartments in São Paulo, with daily rates ranging from R$1,400.00 to R$1,400.00. In addition to São Paulo, Casai operates in Florianópolis, Rio, Tulum, and Mexico City.
The company's apartments are equipped with some technologies, for example, Google Nest, electronic lock and Chromecast.
You can still partner with Casai and rent your property to them.
Housi
Housi has slightly higher prices than the previous options, however, it also offers more services.
Among the services coupled to its housing by subscription, you can count on:
- water;
- light;
- Wi-Fi;
- TV;
- gas;
- maintenance;
- cleaning;
- decoration;
- trousseau.
Additionally, this company has a community where you can participate in events, create connections, physical activities, Happy Hour and parties.
If you don't want a furnished apartment or a linen set, no problem. It's possible. sign a house 100% furnished or not.
Other than that, you can also rent your property to Housi, to learn more about the company and make a reservation, click here.
Conclusion
The pandemic has certainly driven this trend of changing housing habits. Furthermore, this new modality also comes with many benefits and advantages for the customer.
Therefore, it will be a business accepted by Brazilians and will experience considerable growth in the coming years.
Prices are expected to become increasingly competitive as demand for this service increases. This is because competition will also increase.
New companies will emerge offering housing by subscription and seeking to offer the best in order to win over and retain customers.
Don't miss out on learning about and trying out this new rental model that is gaining popularity in Brazil and around the world: housing by subscription.
Recommended reading: the best loan options with easy approval.
